The logo you choose for your business gives a reflection of not only your business, but also about you as well in terms of your personality, your values and what you do. Since the logo is likely to be seen in several different formats, it should necessarily be versatile so that it is capable of withstanding alterations; for example, presenting it in a black and white format. If you visit some of the websites, you will see that the logos of these companies are tucked inconspicuously in some corner. Moreover, they often look misaligned and stretched and as though they have been drawn by a two year old child. It is, therefore, very important that you get your logo right at the start itself.
The logo of your business is what differentiates you from your competitors. As far as people are concerned, they visually recognize you because of the uniqueness of your logo. Therefore, investing time and effort in the designing your business’ logo, or even re-branding, will pay off in the long run. In order to help you to properly direct your efforts in this crucial aspect of your business setup, some of the things that you should not do when creating the logo are listed below.
Never Duplicate Others
The idea of creating a logo for your business is to provide a reflection of yourself to your prospective customers. If you copy someone elses design, you will make yourself less visible. You customers are likely to be confused because of the similarities and it could create a negative brand image if the other business has a bad reputation. Copying a logo can also make the other business work against you. Your logo should be unique and set you apart from your competitors.
Avoid Using Stock Designs
Using stock designs can make your logo look ordinary and not as a part of the brand image that you want to create. It is also illegal to use stock images. You may make use of stock art for promotional activities, but is better to avoid it in your business logo. Good designers will tell you this. It pays to make your logo original so that you can avoid lawsuits as well.
Avoid Using Free Online Logo Packages
Some websites offer packages for creating business logos for free. You must remember that nothing comes free of cost. You are going project your image through your logo. Therefore, it is worth investing some amount of money and time and working with a designer to create the logo that provides a reflection of your business.
You should let the designer know exactly what you want as he/she cannot create a design without a clear understanding about you and what you stand for. If you look professional, your business will also reflect professionalism. You must also get your designer to produce a vector image of your logo to ensure consistency across different sizes, make it easier to edit and adapt easily for various formats.
Never Use Color To Enhance Effect
The logo of your business may not always be printed in color. It does not make sense, therefore, to design a brightly colored logo. When a bright colored logo is printed in black and white, it will not only lose its effect, but also its identity. Your logo should work in both color as well as black and white prints and maintain your brand image.
Avoid the Use of Several Fonts
If you try to use many words in your logo, you will be left with no option but to use several fonts to differentiate between sentences. It does not work and makes the logo messy and illegible. Choose a font that reflects your brand and your business characteristics. It may take some time to hit upon the right font, but it is worth the effort.
Never Opt For a Complex Design
You may have to produce your logo in varying sizes. If the design is complicated, it may be difficult to scale it up or down. It is a good idea to see a thumbnail size of log image on your computer screen to determine if the design is complicated. It should be distinctly recognizable even in this size. It is not necessary that all the intricacies of the logo are visible in this size, but the main image and name should be clearly visible. Some examples are McDonalds, Nike, etc.
Never Rely Too Much On Current Trends
The logo is part and parcel of your business as long as it is in operation. You may re-brand your business, but it can be expensive and not always a good option. Your logo should be ageless and not reflect current affairs.