What would your brand be without promotion? Or are you already in that situation where you probably consider your product to be ‘house-hold’ enough to go easy on promotions? Promotional products statistics have continued to show a rising number, well over 85% of people who own promotional products, citing memory of the company that gave them these powerful branded products. And trust me, these very powerful individuals who make up a global network of your customer-base have gone further to show that their loyalty can last a lifetime if your respect for their needs remains your focus during the launch and transitions of your brands.
Choosing an original promotional product will keep your business close to the target audience sometimes even on a daily basis. Think about a promotional key holder engraved with your brand name; your business will be literally in touch with your target market through the owner of the key holder as well as any other person who comes to contact with them. Having a perfect promotional product rolled out to a section of the population is maximizing word of mouth, which is the undisputed marketing tool champion.
The following factors are important to consider when choosing the right promotional products to keep your brand noticeable and sell able. Remember every product under your brand however new or old will always require promotional marketing to clear off the shelves and demand more production.
Know your Target Audience
However universal your brand may be, there always is a unique community of the loyal users who constantly keep an eye on what you are releasing next for them to grab the ‘first have, must have’ opportunities. You need to carry out thorough surveys which are now better done digitally, to convey the reality on the ground for you to understand what the exact customized needs of your customers may be.
Choosing the right promotional products using your target audience as the ultimate guide to the innovations you create is the best way to develop a marketing plan. Isn’t it just easy to develop and sell a product that was inspired by the urge and demand of the intended buyers? There is a market for anything and everything, but anything and everything is not necessarily a market for everybody.
Create a unique promotional product
Your creativity and innovation will be tested every time you release a new product to your target audience. Now they may be loyal customers ever since you rolled out your first product, but the only reason they keep promoting your brand is because you have constantly kept them glued to your advertisements and promotions. Therefore, when you create a promotional product that catches the eye and even goes further to show more relevance in the customer’s lifestyle, you will be keeping the loyalty of this individual again.
Think of a simple promotional product like a branded pen. If you design an eye catching sleek pen with your brand name printed or engraved on it, you will have communicated to dozens of people by the time the ink in the pen runs out. And the best and funny bit about this concept is that the owner of that pen will never throw it away even after it runs out of ink; they keep it as a souvenir showing you just how this was a perfect promotional product.
Technology has changed the way of business around the world and with marketing being an integral part of business operations; this digital craze has made marketing much easier, bigger and effective. Social media marketing for example has completely turned the world into a single market accessible on a palmtop. This means for businesses to launch their unique promotional products to the world, all they need to do is to sign up on the leading internet marketing networks and launch their brands.
A study conducted by the advertising firm ASI revealed that 82% of internet users would fill out surveys online to be rewarded with promotional products while over 40% of social media site users will like a company or follow their discussions and posts. These users give reviews of your promotional products making your brand spread even more and you end up forming a community of users who even guide you in your critical points of designing new products.
As a marketer, the relevance of your sales pitch will always be determined by your choice for the perfect promotional products.